Actions Panel
Fostering Sustainable & Healthy Behaviors: Community Based Social Marketing 2 Day Workshop
Date and time
Location
Refund Policy
Description
Behavior change is the key to achieveing sustainable, healthy & safe communities. Whether at work or at home, people have to make choices and engage in a myriad of actions throughout the day. How can we effect change through the every day actions of the community?
Reasearch demonstrates that information-based awareness or education campaigns are not enought to substantively change behavior. A new approach, community-based social marketing, is now being used effectively in numerous programs across the globe. The City of Lethbridge invites you to attend a workshop with the founder of community-based social marketing, Dr. Doug McKenzie-Mohr, as the training provided will fundamentally change the way you think about program delivery.
For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing," has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. More than 70,000 program managers have attended workshops on community-based social marketing that he has delivered internationally. www.cbsm.com
Sept. 23rd (9:00 am - 4:00 pm)
Sept. 24th (8:30 am - 3:00 pm)
Enmax Centre Lounge
$210 per attendee
Includes light breakfast & lunch on workshop days
You will learn the five steps of community-based social marketing and be exposed to numerous case studies illustrating its use. Actively work through the material to increase your comfort in applying the community based social marketing to your programs.
Don't forget to send your boss to Breakfast Boot-camp for Executives! Register here https://cbsmlethbridgeexec.eventbrite.ca
For more info, please contact:
Heather Gowland / 403-320-4996 / heather.gowland@lethbridge.ca